A first-24-hours crisis communications checklist
The first day of a reputational crisis rewards discipline, not speed alone. Begin with verification: what happened, when, where, who is affected and which […]
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How to build a Ghana-focused journalist contact system
A media list is useful only when it reflects how journalists actually work. Organise contacts by beat, outlet, format, geography, language and preferred method—not […]
Read more → PR measurement without a large research budget
Measurement starts with a decision, not a dashboard. Write down the outcome the campaign is meant to influence: understanding, trust, sign-ups, attendance, policy engagement, […]
Read more → Localising global social trends without losing credibility
A global trend is raw material, not a finished Ghanaian campaign. Before joining it, ask whether the reference is understood locally, whether the humour […]
Read more → Using Ghanaian languages in public communication
Translation is not a final production step. It is part of strategy. A message written for English may depend on legal terms, humour or […]
Read more → A practical spokesperson preparation routine
A good spokesperson is not simply confident on camera. The person must understand the issue, the audience and the limits of what can be […]
Read more → Building trust before a community engagement
Community engagement fails when people are invited only after the important decisions have been made. Trust begins with clarity about what is open to […]
Read more → How to brief an executive for an employee town hall
Employees judge a town hall by candour and follow-through. Begin with the questions people are already asking, not the slide deck leadership wants to […]
Read more → Social-media corrections: a protocol for fast-moving mistakes
Deleting a mistaken post may remove the evidence but not the screenshots. A corrections protocol helps teams act consistently under pressure. First assess materiality. […]
Read more → Ethical use of AI in a Ghanaian communications team
Generative AI can speed up research organisation, first drafts and variation, but it can also invent facts, flatten local context and expose confidential information. […]
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