A newsroom-ready photo and caption checklist
Strong editorial images arrive with reliable information. Before distributing a photograph, confirm who appears in it, where and when it was taken, what is […]
Read more →Category: Insights & Advice
Writing press releases Ghanaian editors can use
A useful press release reduces the editor’s workload. Lead with the development, not a ceremonial preamble. In the first two paragraphs, state what happened, […]
Read more → A first-24-hours crisis communications checklist
The first day of a reputational crisis rewards discipline, not speed alone. Begin with verification: what happened, when, where, who is affected and which […]
Read more → How to build a Ghana-focused journalist contact system
A media list is useful only when it reflects how journalists actually work. Organise contacts by beat, outlet, format, geography, language and preferred method—not […]
Read more → PR measurement without a large research budget
Measurement starts with a decision, not a dashboard. Write down the outcome the campaign is meant to influence: understanding, trust, sign-ups, attendance, policy engagement, […]
Read more → Localising global social trends without losing credibility
A global trend is raw material, not a finished Ghanaian campaign. Before joining it, ask whether the reference is understood locally, whether the humour […]
Read more →