Ghanaian public relations should not treat local communication traditions as decoration added to imported models. Practices of deliberation, storytelling, proverbs, community authority and collective […]
Read more → Low trust cannot be solved by repeating a message more loudly. Public-sector communication must make decisions easier to understand, show how evidence was used […]
Read more → Events can support public relations, but they are not the definition of the discipline. Strategic PR begins with relationships, reputation and organisational decisions. The […]
Read more → Communicators are sometimes asked to announce a deadline, benefit or guarantee that operations cannot support. The professional response is not a flat refusal or […]
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