How to brief an executive for an employee town hall
Employees judge a town hall by candour and follow-through. Begin with the questions people are already asking, not the slide deck leadership wants to […]
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Social-media corrections: a protocol for fast-moving mistakes
Deleting a mistaken post may remove the evidence but not the screenshots. A corrections protocol helps teams act consistently under pressure. First assess materiality. […]
Read more → Ethical use of AI in a Ghanaian communications team
Generative AI can speed up research organisation, first drafts and variation, but it can also invent facts, flatten local context and expose confidential information. […]
Read more → A better communications brief in one page
A one-page brief can prevent weeks of unfocused production. Start with the decision or behaviour the work should influence. “Create awareness” is too broad; […]
Read more → Planning communications beyond Accra
A national campaign is not an Accra campaign with a larger media list. Regional communication requires local knowledge, different channel mixes and realistic travel […]
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What a strong PR portfolio should prove
A portfolio is not a storage folder. It is an argument about the quality of your thinking. Select work that proves you can understand […]
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Accessibility belongs in every Ghanaian communications brief
A 2025 national observance led by the National Communications Authority and the Ghana Federation of Disability Organisations highlighted assistive technology and inclusion. The communications […]
Read more → Moving from agency to in-house communications
The move from agency to in-house work changes the rhythm and the source of complexity. Agency practitioners may be used to multiple clients and […]
Read more → Writing press releases Ghanaian editors can use
A useful press release reduces the editor’s workload. Lead with the development, not a ceremonial preamble. In the first two paragraphs, state what happened, […]
Read more → Your first 90 days as a communications manager
The first 90 days should produce understanding before transformation. In month one, map stakeholders, recurring deadlines, approval routes, channels, risks and existing research. Meet […]
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